Humanistic Marketing |
|
| Editor:
| Varey, R.
Pirson, M. |
| Series title: | Humanism in Business Ser. |
| ISBN: | 978-1-349-46964-2 |
| Publication Date: | Nov 2013 |
| Publisher: | Palgrave Macmillan Limited
|
| Imprint: | Palgrave Macmillan |
| Book Format: | Paperback |
| List Price: | USD $120.00USD $109.99 |
Book Description:
|
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.