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Innovating Analytics - a book by Freed, Larry

Innovating Analytics

Word of Mouth Index - How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results

Innovating Analytics( )
Author: Freed, Larry
ISBN:978-1-118-77948-4
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $26.00
Book Description:

How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating...
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Book Details
Pages:288
Detailed Subjects: Business & Economics / Customer Relations
Business & Economics / Marketing / Research
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):6.318 x 9.204 x 0.957 Inches
Book Weight:1.065 Pounds

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