| Integrating the Means-End Approach into the Product Positioning Process Using the Example of the Head Snowboarding Travel Boardbag in Germany | | Author:
| Von Possel, Sabine | ISBN: | 978-3-640-99611-7 | Publication Date: | Aug 2013 | Publisher: | GRIN Verlag GmbH
| Book Format: | Paperback | List Price: | USD $73.50 |
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