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International Management - a book by Gooderham, Paul N.

International Management

Theory and Practice

International Management( )
Author: Gooderham, Paul N.
Grøgaard, Birgitte
Nordhaug, Odd
Publication Date:May 2013
Publisher:Edward Elgar Publishing, Incorporated
Book Format:Hardback
List Price:USD $248.00
Book Description:

This timely and accessible MBA textbook explores the challenges faced by todayÕs multinational corporations.What is the optimal balance between local responsiveness and global integration? How can a common culture be developed in the face of profound c

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