Interpretation in Social Life, Social Science, and Marketing |
|
| Author:
| O'Shaughnessy, John |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-0-415-77758-2 |
| Publication Date: | Apr 2009 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $220.00 |
Book Description:
|
In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision marking in social science enquiries and consumer marketing.
In his new book, John O'Shaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision marking in social science enquiries and consumer marketing.