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Interpreting Consumer Choice

The Behavioural Perspective Model

Interpreting Consumer Choice( )
Author: Foxall, Gordon
Series title:Routledge Interpretive Marketing Research Ser.
ISBN:978-0-203-86689-4
Publication Date:Sep 2009
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $59.95
Book Description:

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to...
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