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Millennial Rules - a book by Gross, T. Scott

Millennial Rules

How to Sell, Serve, Surprise and Stand Out in a Digital World

Millennial Rules( )
Author: Gross, T. Scott
Publication Date:Oct 2013
Publisher:Skyhorse Publishing Company, Incorporated
Imprint:Allworth Press
Book Format:Ebook
List Price:USD $16.99
Book Description:

In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers--bearing the mantra "my way, right way, why pay?”--want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sales staff to be invisible. In Millennial Rules: How to...
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