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It

It's Not Just PR

Public Relations in Society

It's Not Just PR( )
Author: Coombs, W. Timothy
Holladay, Sherry J.
ISBN:978-1-118-55404-3
Publication Date:Jul 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley-Blackwell
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions.

  • Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
  • Updated to include discussion of new issues, such as the role and...
    More Description

Book Details
Pages:160
Detailed Subjects: Business & Economics / Public Relations

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