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Jewels in the Crown - a book by Hutton, Ray

Jewels in the Crown

How Tata of India Transformed Britain's Jaguar and Land Rover

Jewels in the Crown( )
Author: Hutton, Ray
Publication Date:Sep 2013
Publisher:Elliott & Thompson, Limited
Book Format:Ebook
List Price:USD $17.99
Book Description:

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a...
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Book Details
Detailed Subjects: Transportation / Automotive / General
Business & Economics / Industries / Automobile Industry
Physical Dimensions (W X L X H):6 x 9.5 Inches

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