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Laddering - a book by Holtzclaw, Eric V.

Laddering

Unlocking the Potential of Consumer Behavior

Laddering( )
Author: Holtzclaw, Eric V.
ISBN:978-1-118-56612-1
Publication Date:Jul 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Hardback
List Price:USD $27.95
Book Description:

Marketing and product development best practices for a fragmented economy

The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.

Book Details
Pages:224
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.341 x 9.212 x 0.792 Inches
Book Weight:0.902 Pounds

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