Laddering Unlocking the Potential of Consumer Behavior |
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| Author:
| Holtzclaw, Eric V. |
| ISBN: | 978-1-118-56612-1 |
| Publication Date: | Jul 2013 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | USD $27.95 |
Book Description:
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Marketing and product development best practices for a fragmented economy
The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.