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Latin America

Latin America's Potential in Nation Branding

A Closer Look at Brazils, Chiles and Colombias Practices

Latin America's Potential in Nation Branding( )
Author: Niesing, Eva
ISBN:978-3-95489-142-9
Publication Date:Sep 2013
Publisher:Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH
Book Format:Paperback
List Price:USD $79.99
Book Description:

In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries' competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries...
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Book Details
Pages:192
Detailed Subjects: Business & Economics / Marketing / General
Reference / Consumer Guides
Business & Economics / Commerce
Social Science / Developing & Emerging Countries
Physical Dimensions (W X L X H):6.045 x 8.58 x 0.172 Inches
Book Weight:0.686 Pounds

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