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Roger Priddy went to Berkshire College of Art and Design and trained as an illustrator. His first job in children's books was working with the publisher Peter Usborne, at Usborne Publishing, and then he worked with Peter Kindersley at Dorling Kindersley, where he spent 16 years. Priddy became Creative Director of DK's Children's Division and was Managing Director of the children's mass market publisher Funfax when it was acquired by DK. In 2000, he created Priddy Books with John Sargent at St Martin's Press to create innovative and imaginative titles for children, from first books for babies through early reference titles for older children.

Since then, over 30 million copies of Roger's 200 plus books have sold worldwide, with five of his books My Big Animal, My Big Truck, Happy Baby Words, Happy Baby Colors and Puppy and Friends; each selling over one million copies. He is also the author of Big Board Colors, ABC, Numbers, and Bright Baby Noisy Monsters. His creativity has been recognized with numerous industry awards. He has made The New York Times Best Seller List with his titles Funny Faces Halloween Jack, Baby Touch, Feel Easter Bunny, Bright Baby Touch, Feel Easter, First 100 Words, and Australian Animals.

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