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Leveraging Brands in Sport Business

Leveraging Brands in Sport Business

Leveraging Brands in Sport Business( )
Editor: Pritchard, Mark P.
Stinson, Jeffrey L.
ISBN:978-0-415-53485-7
Publication Date:Aug 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $64.95
Book Description:

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic...
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Book Details
Pages:262
Detailed Subjects: Sports & Recreation / Business Aspects
Physical Dimensions (W X L X H):7 x 10 Inches
Book Weight:1.05 Pounds

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