Literary Advertising and the Shaping of British Romanticism
|Publication Date:||Aug 2013|
| Publisher:||Johns Hopkins University Press|
| Book Format:||Hardback|
|List Price:||USD $52.95|
| Book Description: |
Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750-1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship.
Drawing from archival materials such as...