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Literary Advertising and the Shaping of British Ro... - a book by Mason, Nicholas

Literary Advertising and the Shaping of British Romanticism

Literary Advertising and the Shaping of British Romanticism( )
Author: Mason, Nicholas
ISBN:978-1-4214-0998-6
Publication Date:Aug 2013
Publisher:Johns Hopkins University Press
Book Format:Hardback
List Price:USD $52.95
Book Description:

Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750-1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship.

Drawing from archival materials such as...
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Book Details
Pages:216
Detailed Subjects: Literary Criticism / European / English, Irish, Scottish, Welsh
Business & Economics / Advertising & Promotion
Language Arts & Disciplines / Publishing
Physical Dimensions (W X L X H):6 x 9 x 0.78 Inches
Book Weight:0.95 Pounds

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