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Luxury Marketing and Management - a book by Langer, Daniel

Luxury Marketing and Management

Luxury Marketing and Management( )
Author: Langer, Daniel
As told to: Heil, Oliver
Publication Date:Aug 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $80.00
Book Description:

This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.63 Inches
Book Weight:1.03 Pounds

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