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Making an Impact During the First 90 Days - a book by Sachs, MaryLee

Making an Impact During the First 90 Days

Making an Impact During the First 90 Days( )
Author: Sachs, MaryLee
ISBN:978-1-4094-5573-8
Publication Date:Jul 2013
Publisher:Ashgate Publishing, Limited
Imprint:Gower Publishing Company, Limited
Book Format:Ebook
List Price:USD $54.95
Book Description:

This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more...
More Description

Book Details
Pages:174
Detailed Subjects: Business & Economics / General
Business & Economics / Marketing / General
Physical Dimensions (W X L X H):6.708 x 9.516 Inches

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