Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title

Download

Managing Social Media and Consumerism - a book by Rajagopal

Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism( )
Author: Rajagopal,
ISBN:978-1-137-28191-3
Publication Date:Sep 2013
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $110.00
Book Description:

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Book Details
Pages:259
Detailed Subjects: Computers / Web / Social Media
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):6.52 x 8.48 x 0.9 Inches
Book Weight:1.056 Pounds

Book Seller

Condition

Price

Shipping

Total

Loading Stock Details...


NEW!
Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

Northanger Abbey
Austen, Jane
Paperback: $19.90
Lab Girl
Jahren, Hope
Paperback: $16.00
Pride and Prejudice
Austen, Jane
Paperback: $23.99

Rate this title:

Select your rating below then click 'submit'.






I do not wish to rate this title.