Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets |
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| Author:
| Rajagopal, |
| ISBN: | 978-1-137-28191-3 |
| Publication Date: | Sep 2013 |
| Publisher: | Palgrave Macmillan Limited
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| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $109.99 |
Book Description:
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Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.