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Managing Social Media and Consumerism - a book by Rajagopal

Managing Social Media and Consumerism

The Grapevine Effect in Competitive Markets

Managing Social Media and Consumerism( )
Author: Rajagopal,
ISBN:978-1-137-28191-3
Publication Date:Sep 2013
Publisher:Palgrave Macmillan
Book Format:Hardback
List Price:USD $110.00
Book Description:

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Book Details
Pages:259
Detailed Subjects: Business & Economics / E-Commerce / Internet Marketing
Computers / Web / Social Networking
Physical Dimensions (W X L X H):6.52 x 8.48 x 0.9 Inches
Book Weight:1.056 Pounds

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