Marconomics Defining Economics Through Social Science and Consumer Behavior |
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| Author:
| Blawatt, Ken R. |
| ISBN: | 978-1-78635-566-9 |
| Publication Date: | Aug 2016 |
| Publisher: | Emerald Publishing Limited
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| Book Format: | Hardback |
| List Price: | USD $103.99 |
Book Description:
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Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.
Marconomics is about human economics. This text introduces marconomics, examining how the use of the social sciences, consumer behavior in particular, is used to explain and develop economic activity. Blawatt argues the philosophy and principles of the classical school of economic thought are problematic and should be replaced with a new model.