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Market Segmentation - a book by Struhl, Steven

Market Segmentation

An Introduction and Review

Market Segmentation( )
Author: Struhl, Steven
ISBN:978-1-4927-8174-5
Publication Date:Sep 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $20.00
Book Description:

In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics--and cuts through the jargon that so often can confuse the subject (and the reader). Part 2 explains the steps you need to take in a successful segmentation study, with detailed descriptions of the methods you will encounter, and a step-by-step explanation of how to do segmentation, from preparing the survey to the final...
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Book Details
Pages:136
Physical Dimensions (W X L X H):7 x 10 x 0.31 Inches
Book Weight:0.72 Pounds

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