Marketing |
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Created by:
| Boundless, |
ISBN: | 978-1-940464-33-6 |
Publication Date: | Aug 2013 |
Publisher: | Boundless
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Book Format: | Ebook |
List Price: | USD $0.00 |
Book Description:
|
Marketing is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.
This textbook covers:
An Overview of Marketing
Marketing Strategies & Planning
The Marketing Environment
Consumer Marketing
Business to...
More DescriptionMarketing is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.
This textbook covers:
An Overview of Marketing
Marketing Strategies & Planning
The Marketing Environment
Consumer Marketing
Business to Business Marketing
Services Marketing
Global Marketing
Pricing
Products
Branding and Packaging
Marketing Channels
Integrated Marketing Communication
Advertising and Public Relations
Personal Selling and Sales Promotion
Social Media Marketing
Social Responsibility & Ethics in Marketing
Nonprofit Marketing