Marketing Communications Brands, Experiences and Participation |
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| Author:
| Fill, Chris |
| ISBN: | 978-0-273-77054-1 |
| Publication Date: | Oct 2013 |
| Publisher: | Pearson Education, Limited
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| Book Format: | Paperback |
| List Price: | USD $122.50 |
Book Description:
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In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
Chris Fill’s book continues to be...
More Description
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.
Chris Fill’s book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.