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Marketing Communications - a book by Fill, Chris

Marketing Communications

Brands, Experiences and Participation

Marketing Communications( )
Author: Fill, Chris
ISBN:978-0-273-77054-1
Publication Date:Oct 2013
Publisher:Pearson Education, Limited
Book Format:Paperback
List Price:USD $122.50
Book Description:

In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications.

 

Chris Fill’s book...
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Book Details
Pages:864
Detailed Subjects: Business & Economics / Marketing / General
Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):7.75 x 10.5 x 1.1 Inches
Book Weight:2.994 Pounds

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