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Marketing Literature and Posthumous Legacies - a book by Leving, Yuri

Marketing Literature and Posthumous Legacies

The Symbolic Capital of Leonid Andreev and Vladimir Nabokov

Marketing Literature and Posthumous Legacies( )
Author: Leving, Yuri
White, Frederick H.
ISBN:978-0-7391-8260-4
Publication Date:Sep 2013
Publisher:Lexington Books
Book Format:Hardback
List Price:USD $100.00
Book Description:

Literature is not only about aesthetics, but also almost equally about the successful marketing of an author and his literary works. Ever since the two great Russian authors, Leonid Andreev and Vladimir Nabokov, created their own literary capital, cultural merchants have been preoccupied with the promotion of their respective posthumous legacies, maintaining the intricate network of personal interests that drive the preservation of literary reputations.

Book Details
Pages:294
Detailed Subjects: Literary Criticism / Russian & Former Soviet Union
Language Arts & Disciplines / Authorship
Language Arts & Disciplines / Publishing
Physical Dimensions (W X L X H):6.2 x 9.31 x 0.97 Inches
Book Weight:1.29 Pounds

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