Marketing Mistakes and Successes
||Hartley, Robert F.|
|Publication Date:||Oct 2013|
| Publisher:||John Wiley & Sons, Incorporated|
| Book Format:||Paperback|
|List Price:||USD $85.00USD $109.95|
| Book Description: |
Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved.