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Marketing Without Advertising

Brand Preference and Consumer Choice in Cuba

Marketing Without Advertising( )
Author: Morales, Emilio
Scarpaci, Joseph L.
Series title:Routledge Advances in Management and Business Studies
ISBN:978-0-415-89698-6
Publication Date:Dec 2011
Publisher:Routledge
Book Format:Hardback
List Price:USD $185.00
Book Description:

In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro's government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad array of logos brought in by tourists. Today, nearly two...
More Description

Book Details
Pages:230
Detailed Subjects: Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Business & Economics / Economic Conditions
Physical Dimensions (W X L X H):6.318 x 9.165 x 0.624 Inches
Book Weight:1 Pounds



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