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Marketing and Finance - a book by McDonald, Malcolm

Marketing and Finance

Creating Shareholder Value

Marketing and Finance( )
Author: McDonald, Malcolm
Smith, Brian D.
Ward, Keith
ISBN:978-1-119-95338-8
Publication Date:Sep 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:Wiley
Book Format:Paperback
List Price:USD $55.00
Book Description:

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.

Book Details
Pages:280
Detailed Subjects: Business & Economics / Corporate Finance / General
Social Science / Methodology
Physical Dimensions (W X L X H):7.219 x 9.578 x 0.671 Inches
Book Weight:0.002 Pounds

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