Marketing to Millennials
Reach the Largest and Most Influential Generation of Consumers Ever
|Publication Date:||Jul 2013|
| Book Format:||Hardback|
|List Price:||USD $24.95|
| Book Description: |
The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening.
Marketing to Millennials is both an enlightening look...