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Maximizing Value Propositions to Increase Project Success Rates

Maximizing Value Propositions to Increase Project Success Rates( )
Author: Harrington, H. James
Trusko, Brett
Series title:The Little Big Book Ser.
ISBN:978-1-4665-7075-7
Publication Date:Apr 2014
Publisher:Productivity Press
Book Format:Hardback
List Price:USD $34.95
Book Description:

Value proposition, an old concept, is taking on new significance in today's innovation-driven environment. Business focus has shifted from developing many creative ideas to developing only those that will successfully flow through the product cycle and fulfill a customer need. The old approach resulted in less than a 10 percent success rate for concepts that started through the product cycle; this can no longer be tolerated. This new book on value propositions outlines...
More Description

Book Details
Pages:196
Detailed Subjects: Business & Economics / General
Physical Dimensions (W X L X H):5.811 x 8.931 x 0.546 Inches
Book Weight:0.8 Pounds



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