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Media Analysis Techniques - a book by Berger, Arthur Asa

Media Analysis Techniques

Media Analysis Techniques( )
Author: Berger, Arthur Asa
Publication Date:Oct 2013
Publisher:SAGE Publications, Incorporated
Book Format:Paperback
List Price:USD $81.00
Book Description:

In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation--semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory--that Berger considers critical for creative people to...
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Book Details
Detailed Subjects: Social Science / Media Studies
Physical Dimensions (W X L X H):7.375 x 9.125 x 0.5 Inches
Author Biography
Berger, Arthur Asa (Author)
Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.


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