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Methods for Analyzing Social Media

Methods for Analyzing Social Media

Methods for Analyzing Social Media( )
Editor: Bredl, Klaus
Hünniger, Julia
Jensen, Jakob Linaa
ISBN:978-0-415-81832-2
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $160.00
Book Description:

Social media is becoming increasingly attractive for users. It is a fast way to communicate ideas and a key source of information. It is therefore one of the most influential mediums of communication of our time and an important area for audience research. The growth of social media invites many new questions such as: How can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed?...
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Book Details
Pages:208
Detailed Subjects: Computers / Web / Social Networking
Physical Dimensions (W X L X H):6.75 x 9.75 Inches
Book Weight:1.16 Pounds

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