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Motherhood, Markets and Consumption

Motherhood, Markets and Consumption

The Making of Mothers in Contemporary Western Cultures

Motherhood, Markets and Consumption( )
Editor: O'Donohoe, Stephanie
Hogg, Margaret
Maclaran, Pauline
Martens, Lydia
Stevens, Lorna
Series title:Routledge Interpretive Marketing Research Ser.
ISBN:978-0-415-51649-5
Publication Date:Sep 2013
Publisher:Routledge
Book Format:Hardback
List Price:USD $160.00
Book Description:

It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumptionexamines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from...
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Book Details
Pages:280
Detailed Subjects: Family & Relationships / Parenting / Motherhood
Physical Dimensions (W X L X H):6.25 x 9.25 Inches
Book Weight:1.2 Pounds

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