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Neuromarketing for Dummies - a book by Genco, Stephen J.

Neuromarketing for Dummies

Neuromarketing for Dummies( )
Author: Genco, Stephen J.
Pohlmann, Andrew P.
Steidl, Peter
ISBN:978-1-118-51858-8
Publication Date:Aug 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:For Dummies
Book Format:Paperback
List Price:USD $22.99
Book Description:

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers′ brain responses to advertising and media.

Book Details
Pages:408
Detailed Subjects: Business & Economics / Marketing / General
Physical Dimensions (W X L X H):7.254 x 9.126 x 0.78 Inches
Book Weight:0.002 Pounds

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