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Neuromarketing for Dummies - a book by Genco, Stephen

Neuromarketing for Dummies

Neuromarketing for Dummies( )
Author: Genco, Stephen
Pohlmann, Andrew
Steidl, Peter
Publication Date:Jul 2013
Publisher:John Wiley & Sons, Incorporated
Imprint:For Dummies
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

Learn how to use neuromarketing and understand the science behind it 

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings...
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