Operating in Emerging Markets
A Guide to Management and Strategy in the New International Economy
Kundu, Sumit K.
|Publication Date:||Aug 2013|
| Publisher:||Pearson Education|
| Book Format:||Hardback|
|List Price:||USD $54.99|
| Book Description: |
Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a "developed world" mentality that...