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How to Cut It in the Media

How to Cut It in the Media

A PR Manual for Aesthetic Plastic Surgeons and Professionals in Cosmetic Medicine

How to Cut It in the Media( )
Editor: Simoes, Tingy
ISBN:978-1-84214-549-4
Publication Date:Jul 2013
Publisher:CRC Press LLC
Book Format:Paperback
List Price:USD $62.95
Book Description:

Get Insight from a Well-Known PR Advisor with Extensive Experience in the Aesthetic Field The controversy about silicone breast implants shows how emotive an issue a medical story can become and how doctors can find themselves at the center of a storm. Written by a highly experienced, prominent PR advisor, this manual provides you with a guide to understanding:

  • Journalists' motives
  • Press outlets and their audiences
  • Proactive and reactive PR
  • ...
    More Description

Book Details
Pages:120
Detailed Subjects: Philosophy / Aesthetics
Medical / Physicians
Physical Dimensions (W X L X H):5 x 7 Inches
Book Weight:0.4 Pounds

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