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Party Campaigning in The 1980

Party Campaigning in The 1980's

Party Campaigning in The 1980's( )
Author: Herrnson, Paul S.
Publication Date:Oct 2013
Publisher:Harvard University Press
Book Format:Hardback
List Price:USD $65.00
Book Description:

Are American political parties on the way out? Political action committees (PACs) currently compete with parties for influence over candidates and voters; persuading a more independent and volatile electorate requires new tactics; technological innovations afford more sophisticated means to appeal for support. Many political observers express doubts about the ability of political parties to adapt to these changes and to survive, but Paul Herrnson instead suggests their survival and...
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