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Perspectives on Public Relations Research

Perspectives on Public Relations Research( )
Author: Moss, Danny
Vercic, Dejan
Warnaby, Gary
Series title:Routledge Advances in Management and Business Studies
ISBN:978-0-203-19292-4
Publication Date:Mar 2008
Publisher:Taylor & Francis Group
Imprint:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $66.95USD $255.00USD $255.00
Book Description:

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving...
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Book Details
Pages:288
Detailed Subjects: Business & Economics / Public Relations



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