Philosophy of Marketing |
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| Editor:
| Tadajewski, Mark
O′Shaughnessy, John
Hyman, Michael |
| Series title: | SAGE Library in Marketing Ser. |
| ISBN: | 978-1-4462-7491-0 |
| Publication Date: | Dec 2013 |
| Publisher: | SAGE Publications, Limited
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| Book Format: | Multiple-item retail product |
| List Price: | USD $1430.00 |
Book Description:
|
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.