Plunkett's Advertising and Branding Industry Almanac 2016 Advertising and Branding Industry Market Research, Statistics, Trends and Leading Companies |
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| Author:
| Plunkett, Jack W. |
| Series title: | Plunkett's Industry Almanacs Ser. |
| ISBN: | 978-1-62831-392-5 |
| Publication Date: | Mar 2016 |
| Publisher: | Plunkett Research, Ltd.
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| Book Format: | Paperback |
| List Price: | USD $349.99USD $349.99 |
Book Description:
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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, internet and online strategies, wireless advertising, social networks, branding, agencies, paid product placement, and more.
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, internet and online strategies, wireless advertising, social networks, branding, agencies, paid product placement, and more.