Political Campaigning, Elections and the Internet: Comparing the Us, UK, France and Germany |
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| Author:
| Lilleker, Darren
Jackson, Nigel |
| Series title: | Routledge Research in Political Communication Ser. |
| ISBN: | 978-1-283-44287-9 |
| Publication Date: | Jan 2013 |
| Publisher: | Routledge
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| Book Format: | Ebook |
| List Price: | USD $145.00 |
Book Description:
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The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.