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Practical Web Analytics for User Experience - a book by Beasley, Michael

Practical Web Analytics for User Experience

How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience( )
Author: Beasley, Michael
ISBN:978-0-12-404619-1
Publication Date:Aug 2013
Publisher:Elsevier Science & Technology Books
Imprint:Morgan Kaufmann
Book Format:Paperback
List Price:USD $44.95
Book Description:

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis,...
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Book Details
Pages:256
Detailed Subjects: Computers / Databases / Data Mining
Computers / Web / Design
Physical Dimensions (W X L X H):7.5 x 9.25 Inches

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