Search Type
  • All
  • Subject
  • Title
  • Author
  • Publisher
  • Series Title
Search Title


Practice of Market Research - a book by McGivern, Yvonne

Practice of Market Research

An Introduction

Practice of Market Research( )
Author: McGivern, Yvonne
Publication Date:Jul 2013
Publisher:Pearson Education, Limited
Book Format:Paperback
List Price:USD $110.00
Book Description:

The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.


Linked to the professional body MRS (the Market Research Society) and with plenty of real-life examples from big-name companies such as McDonalds and Levis as well as governments and charities, the author’s depth of insight and experience of the real world of...
More Description

Book Details
Detailed Subjects: Business & Economics / Marketing / Research
Physical Dimensions (W X L X H):7.5 x 9.75 x 1.25 Inches
Book Weight:1.995 Pounds

Book Seller





Loading Stock Details...

Bowker Bookwire™ App

Bookwire is a mobile app for your iPhone that gives you the ability to scan a barcode or enter ISBN, access book records and add titles to wish lists. Android app on Google Play

Featured Books

The Woman in Cabin 10
Ware, Ruth
Hardback: $33.99
Rogue Lawyer
Grisham, John
Paperback: $9.99
Thrice the Brinded Cat Hath Mew'd
Bradley, Alan
Hardback: $26.00

Rate this title:

Select your rating below then click 'submit'.

I do not wish to rate this title.