Product Manager Product Success
How to Keep Your Product on Track and Make It Become a Success
|Publication Date:||Sep 2013|
| Publisher:||CreateSpace Independent Publishing Platform|
| Book Format:||Paperback|
|List Price:||USD $12.97|
| Book Description: |
Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets).
What You'll Find Inside:
- FORGET THE IPHONE: WHAT CAN APPLE TEACH PRODUCT MANAGERS?
- HOW TO MAKE THE BEST PRODUCT MANAGEMENT DECISIONS