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Promotional Cultures - a book by Davis, Aeron

Promotional Cultures

Promotional Cultures( )
Author: Davis, Aeron
Publication Date:Jul 2013
Publisher:Polity Press
Book Format:Hardback
List Price:USD $69.95
Book Description:

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Book Details
Detailed Subjects: Language Arts & Disciplines / Communication Studies
Physical Dimensions (W X L X H):6.591 x 9.204 x 0.791 Inches
Book Weight:1.109 Pounds

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