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Promotional Cultures - a book by Davis, Aeron

Promotional Cultures

The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Promotional Cultures( )
Author: Davis, Aeron
ISBN:978-0-7456-7890-0
Publication Date:Jul 2013
Publisher:Polity Press
Book Format:Ebook
List Price:Contact Supplier contact
Book Description:

In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world, from...
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