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Public Relations - a book by Bernays, Edward L.

Public Relations

Public Relations( )
Author: Bernays, Edward L.
Publication Date:Jul 2013
Publisher:University of Oklahoma Press
Book Format:Paperback
List Price:USD $26.95
Book Description:

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public...
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Book Details
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):5 x 8 x 0.96 Inches
Book Weight:0.9 Pounds

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