Public Relations |
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| Author:
| Bernays, Edward L. |
| ISBN: | 978-0-8061-1457-6 |
| Publication Date: | Jul 2013 |
| Publisher: | University of Oklahoma Press
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| Book Format: | Paperback |
| List Price: | USD $26.95 |
Book Description:
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This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public...
More DescriptionThis book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.