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Public Relations: the Basics - a book by Smith, Ron

Public Relations: the Basics

Public Relations: the Basics( )
Author: Smith, Ron
Series title:The Basics Ser.
Publication Date:Oct 2013
Book Format:Paperback
List Price:USD $25.95
Book Description:

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.
  • History and evolution of public relations.
  • Basic concepts of the profession:...
    More Description

Book Details
Detailed Subjects: Business & Economics / Public Relations
Physical Dimensions (W X L X H):5.25 x 7.75 Inches
Book Weight:0.75 Pounds

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