Qualitative Research Good Decision Making Through Understanding People, Cultures and Markets |
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| Author:
| Keegan, Sheila |
| Series title: | Market Research in Practice Ser. |
| ISBN: | 978-0-7494-5464-7 |
| Publication Date: | Oct 2009 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $39.99 |
Book Description:
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Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.
Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business context.