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Ratings Analysis - a book by Webster, James G.

Ratings Analysis

Audience Measurement and Analytics

Ratings Analysis( )
Author: Webster, James G.
Phalen, Patricia F.
Lichty, Lawrence W.
Series title:Routledge Communication Ser.
Publication Date:Oct 2013
Book Format:Paperback
List Price:USD $76.95
Book Description:

This 4thedition of Ratings Analysisdescribes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering...
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Book Details
Detailed Subjects: Performing Arts / Radio / General
Technology & Engineering / Television & Video
Performing Arts / Television / General
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:1 Pounds

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