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Readercentric Writing for Digital Media - a book by Hailey, David

Readercentric Writing for Digital Media

Theory and Practice

Readercentric Writing for Digital Media( )
Author: Hailey, David
Series title:Baywood's Technical Communications Ser.
ISBN:978-0-89503-814-2
Publication Date:Feb 2014
Publisher:Routledge
Book Format:Paperback
List Price:USD $100.00
Book Description:

Presents an altogether new approach to writing and evaluating writing in digital media. It suggests that usability theory provides few tools for evaluating content, because usability theory assumes only one kind of writing on the Internet. The author suggests three models: user-centric (usability model), persuasion-centric (encouraging the reader to linger and be persuaded), and quality-centric (encouraging the reader to linger and learn or be entertained because of the quality of the writing).

Book Details
Pages:294
Detailed Subjects: Computers / Digital Media / General
Technology & Engineering / Technical Writing
Language Arts & Disciplines / Authorship
Physical Dimensions (W X L X H):6 x 9 Inches
Book Weight:0.9 Pounds

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