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Rebuilding the Brand - a book by Fessler, Clyde

Rebuilding the Brand

How Harley-Davidson Became King of the Road

Rebuilding the Brand( )
Author: Fessler, Clyde
Publication Date:Oct 2013
Publisher:Skyhorse Publishing Company, Incorporated
Imprint:Allworth Press
Book Format:Ebook
List Price:USD $14.99
Book Description:

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard--of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to...
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